Retroovan
Retroovan – Visual Identity, Web & Print Design
Branding & Identity
Menu & Print Design
Website Development
Social Media Marketing
Custom Stickers & Packaging
Turkey
2024
Retroovan is a brand that blends retro aesthetics with modern street food culture, bringing a unique dining experience through its stylish food trucks. To support its growth, I developed a cohesive brand identity, designed custom print materials for each food truck, managed social media visuals, and created a fully functional website to showcase the brand’s personality and offerings.
Summary
Developed a cohesive brand identity for Retroovan, a street food brand known for its stylish food trucks. Designed custom print materials, including menus, stickers, posters, and packaging for each truck, ensuring a consistent and recognizable visual style. Managed social media content, creating engaging graphics and promotional materials. Additionally, designed and maintained the Retroovan website, providing a modern and user-friendly digital presence that showcases locations, menu offerings, and brand storytelling.
Solutions
1) Custom Print & Branding Materials
Designed unique menus, stickers, posters, and banners tailored for each food truck.
Developed branded packaging elements and marketing collateral to enhance the customer experience.
2) Social Media & Digital Presence
Created Instagram visuals, highlight covers, and promotional posts to strengthen brand storytelling.
Ensured all content aligned with Retroovan’s vintage-inspired, dynamic brand identity.
3) Website Design & Management
Designed and launched www.retroovan.com, an intuitive, visually rich website.
Integrated mobile-responsive layouts and easy navigation for a seamless user experience.
Results
The new branding and digital presence helped Retroovan establish itself as a recognizable and stylish street food brand. The cohesive design approach improved brand awareness, customer interaction, and overall experience at each food truck location.
