Geolab Bilgi Teknolojileri

Geographic Information Systems

Web Design · UX/UI · Redesign

Ankara, Turkey

2025

Geolab Bilgi Teknolojileri is a technology company specializing in geographic information systems and smart city solutions. In 2025, I led the full website redesign, transforming their outdated platform into a modern, user-friendly, and trustworthy digital presence. The goal was to highlight the company’s technical expertise while making their services more accessible and engaging for both public institutions and private sector clients.

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Summary

The website was redesigned from the ground up to provide a seamless and professional user experience. The new interface reflects the company’s innovative identity with a clean and modern design language. Content was restructured to clearly present services, with simplified messaging and mobile optimization at the core. The result is a refreshed platform that strengthens brand credibility and makes it easier for visitors to find relevant information.

Challenge

1. The old website looked outdated and did not reflect the company’s full range of services.
2. Technical explanations made it difficult for non-technical users to understand the value.
3. User journey lacked clarity due to weak visuals and scattered navigation.
4. Mobile responsiveness and overall usability were insufficient.

Solutions

1. Created a modern and corporate visual identity with a completely new design language.
2. Restructured and rewrote content to simplify technical details and highlight customer benefits.
3. Implemented a mobile-first responsive design with smooth user interaction.
4. Built dedicated service pages with clear and intuitive navigation.
5. Added a case studies / portfolio section to showcase the company’s experience and expertise.
6. Strengthened CTA flows to improve lead generation and communication.