GG Start-up Academy
Education Platform & Web site
Web Design & UX/UI
Branding Identity
Marketing
Online Learning Platform
Helsinki, Finland
2024
In 2025, I designed and developed the website for GG Startup Academy, a platform dedicated to entrepreneurial education and startup mentorship. The goal was to create a modern, professional, and highly informative website that clearly communicates the academy’s mission, services, and programs to aspiring entrepreneurs.
Summary
The website needed to be visually engaging, easy to navigate, and optimized for both desktop and mobile users. The focus was on delivering an intuitive user experience (UX/UI) that highlights key offerings, including startup training, mentorship programs, and business development resources.
By implementing a structured content layout, seamless navigation, and strong visual branding, the final result is a user-friendly, informative, and impactful digital platform that helps GG Startup Academy connect with entrepreneurs worldwide.
Challenge
1) Showcasing a Complex Educational Program in a Simple Way
The academy offers multiple programs and resources, requiring a website that presents information clearly and concisely while maintaining engagement. The challenge was to create a content structure that avoids overwhelming visitors while providing easy access to essential details.
2) Optimizing for a Diverse Audience
The platform caters to startups, mentors, and investors, meaning the website needed to balance different user needs and guide each group toward relevant sections.
3) Seamless User Experience Across Devices
With many visitors accessing the website via mobile, the design had to be fully responsive and optimized for different screen sizes without compromising usability.
4) SEO & Performance Optimization
To attract new entrepreneurs and startup enthusiasts, the website required SEO-friendly content, fast load times, and an effective content hierarchy for better search visibility.
Solutions
Structured & Engaging UX/UI Design
Created a clean, modern layout with clear navigation for easy access to key programs and services.
Designed interactive sections to keep users engaged and guide them through the startup journey.
Optimized Content Flow
Developed an intuitive program structure, ensuring users can easily find relevant information.
Included sections for success stories, mentor profiles, and upcoming events to enhance credibility.
Mobile-First Development & SEO Optimization
Ensured seamless functionality across all devices for a smooth user experience.
Integrated optimized content, metadata, and fast-loading elements to boost search rankings and site performance.
Outcome
- Improved User Engagement – Clear navigation and structured content increased visitor retention.
- Stronger Brand Identity – A cohesive design that reflects GG Startup Academy’s professionalism.
- Higher Visibility & Accessibility – SEO improvements helped attract a broader audience of entrepreneurs.
