nellys.vintage
Commerce
Web design
SEO Optimization
Marketing
Ankara, Turkey
2024
Nelly’s Vintage is an online store specializing in curated vintage fashion and accessories. The brand needed a modern, elegant, and user-friendly e-commerce website that would reflect its unique aesthetic and provide a seamless shopping experience.
Summary
Nellys.vintage is now equipped with a strong digital storefront that blends clean aesthetics with commercial functionality. From concept to execution, I crafted a site that allows the brand to scale online while maintaining its niche identity and audience appeal.
Challenge
The key challenge was to design a stylish and lightweight e-commerce platform that showcases products beautifully without compromising performance. Additionally, it had to support both Turkish and English users with SEO-optimized content to attract traffic organically.
Solutions
1. Designed a custom UX/UI with a focus on minimalism and elegance, reflecting the spirit of vintage fashion.
2. Structured the site with clear product categorization and intuitive navigation.
3. Integrated SEO-focused copywriting and metadata structure to improve search visibility.
4. Implemented a multilingual system for Turkish and Russian, tailored to regional audiences.
5. Developed mobile-friendly, high-conversion product pages optimized for smooth user experience.
