Pankratov Group
Transportation & Logistics
Web Design
UX/UI
Logistics
Corporate Website
Russia
2025
Pankratov Group is a logistics company providing national and cross-border freight services. I created a clean and professional website to support its business identity and online visibility. The design focuses on usability and clear communication, offering future potential for scale and localization.
Summary
For Pankratov Group, I designed and built a functional, business-oriented website that presents the company's logistics services clearly and reliably. The goal was to build a digital identity for a transportation company serving the Russian market. The project included minimal content creation, UI layout structuring, and design elements to establish trust and communicate efficiency.
Challenge
The challenge was to create a professional and trustworthy online presence for a B2B logistics company without overloading the site with unnecessary visuals or information. The content needed to remain concise but informative for partners and corporate clients.
Solutions
1. Designed a simple and structured UI focusing on service clarity and ease of navigation.
2. Highlighted logistics capabilities and key service messages with minimal content.
3. Built the website in Russian, optimized for the target business audience.
4. Created a scalable layout for future multilingual or service expansion.
5. Applied neutral branding to emphasize professionalism and reliability.
