Pankratov & Partners
Business Law
Branding
Web design and Responsive UX/UI
Dijital Marketing
SEO Optimization
Russia
2025
In 2025, I had the opportunity to design and develop the website for Pankratov & Partners, a professional law firm specializing in corporate law, business consulting, and legal support for companies and individuals.
Summary
The goal was to create a modern, authoritative, and highly functional website that effectively communicates the firm’s expertise, values, and services while providing a seamless user experience for potential clients.
The website needed to reflect trust, professionalism, and efficiency, incorporating a clean design, intuitive navigation, and clear service presentation. The result is a user-friendly and well-structured legal website that helps potential clients understand the firm’s areas of expertise, book consultations, and stay informed about legal insights.
Challenge
1) Establishing a Strong Digital Presence for a Law Firm
Law firms require a balance between professionalism and accessibility. The challenge was to create a visually sophisticated yet approachable website that builds trust while remaining easy to navigate.
2) Structuring Legal Information Clearly
Legal services can be complex and overwhelming for potential clients. The website needed to present service areas, case studies, and legal resources in a clear and concise manner to ensure visitors quickly find the information they need.
3) Optimizing Client Interaction & Lead Generation
A key objective was to encourage potential clients to reach out for consultations, requiring a well-placed call-to-action (CTA), intuitive contact forms, and clear service descriptions.
4) Mobile Responsiveness & SEO Optimization
With many users searching for legal services via mobile devices, the site needed to be fully responsive, ensuring a seamless experience across all platforms. Additionally, implementing SEO best practices was crucial for increasing visibility in search engine results.
Solutions
Elegant & Professional UX/UI Design
Implemented a clean, structured layout with a focus on clarity, professionalism, and ease of use.
Used a neutral and corporate color palette to establish credibility and trust.
Well-Organized Service Pages
Developed dedicated pages for each legal service (corporate law, business consulting, litigation, contracts, etc.), providing clear explanations and case studies.
Added FAQ sections and legal insights to educate visitors and build engagement.
Lead Generation & Client Engagement
Integrated quick inquiry forms and booking options for legal consultations.
Included contact details, office locations, and a blog section to keep clients informed.
SEO & Mobile Optimization
Ensured full responsiveness for an optimal experience across desktops, tablets, and smartphones.
Applied SEO strategies to improve search ranking and attract potential clients online.
Outcome
- Enhanced Brand Authority – A polished and informative website that reinforces Pankratov & Partners’ expertise.
- Increased Client Inquiries – A user-friendly contact system leading to more consultation bookings.
- Stronger Online Visibility – Optimized content and SEO strategies improved search rankings and traffic.
