Reyhan Kahraman
Beauty Salon
Web Design
UX/UI
Beauty Industry
Branding
Ankara, Turkey
2024
Reyhan Kahraman is a premium beauty salon offering high-end services in hairstyling, skincare, and personalized beauty treatments. The goal was to create a website that reflects the salon’s luxury aesthetic and professional services, making it easy for clients to explore treatments and schedule appointments.
Summary
Reyhan Kahraman Beauty Salon is a high-end beauty salon that offers a range of professional services, from hairstyling and skincare treatments to personalized beauty consultations. To strengthen its digital presence and attract more clients, the salon needed a visually appealing, user-friendly, and functional website that reflects its luxury aesthetic and premium services.
I was responsible for designing and developing a website that not only showcases the salon’s expertise but also enhances customer engagement through intuitive navigation, modern aesthetics, and online booking capabilities.
Challenge
As a luxury beauty salon, Reyhan Kahraman needed a website that would:
Capture the high-end aesthetic of the brand while maintaining a professional, clean, and modern look.
Provide an intuitive and seamless booking experience to increase client conversions.
Be highly responsive and optimized for both mobile and desktop users.
Improve online visibility through SEO-friendly structure and content strategy.
Additionally, the website needed to balance visual appeal with functionality, ensuring that visitors could easily find information about services, pricing, and availability without being overwhelmed by excessive details.
Solutions
1) Luxury Branding & Visual Identity
- Designed a clean, elegant UI/UX that aligns with the salon’s upscale image.
- Used a refined color palette (neutral tones, gold, and soft pastels) to convey sophistication.
- Integrated high-resolution images and subtle animations to enhance the luxury experience.
2) Service Showcase & Online Booking System
- Created detailed service pages with descriptions, pricing, and professional imagery.
- Implemented a real-time booking system allowing clients to schedule appointments easily.
- Optimized the checkout and confirmation process for a hassle-free user experience.
3) Mobile Optimization & SEO Strategy
- Developed a fully responsive website to ensure smooth navigation across all devices.
- Optimized images and loading speed to enhance performance.
- Structured SEO-friendly content to improve search engine rankings and attract organic traffic.
